Governments scramble to connect with Gen Z

After recent encounters between the government, the Cockroach Janta Party and India’s youth, are we seeing a shift in how governments approach the digital generation?

The BJP has appointed new digital leadership, and PM Modi has started making Instagram videos. Zohran Mamdani uses digital media to connect with young New Yorkers. And now, Maharashtra is bringing popular creator Samay Raina into a cyber-awareness campaign.

Is politics changing the way it communicates with the next generation?

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